LOISON, Alana; BALOU, Melody. GenZs and the Future of Digital Banking: Behaviours, Preferences, and Marketing Implications for the Future of Digital Banking in Canada. DBS Applied Research and Theory Journal, [S. l.], v. 2, 2025. DOI: 10.22375/dbs.v2i1.138. Disponível em: https://journal.dbs.ie/index.php/dbs/article/view/138. Acesso em: 25 mar. 2026.